Mens Health (May 2010)

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Started by Mark Bricklin in [10] [11] as a health magazine, Men's Health evolved into a lifestyle magazine, covering fitness, nutrition, relationships, travel, technology, fashion, and finance. The results led Rodale to start Men's Health as a quarterly magazine in and begin to sell subscriptions.


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Bricklin, who was editor-in-chief of Prevention magazine, appointed Mike Lafavore as editor of Men's Health that year. In his 12 years as editor-in-chief, Lafavore increased the circulation from , to over 1. The South African version, along with Women's Health , is licensed for publication by Media24 , with distribution by Magzter. He created the editorial formula, hired Steven Slon from service journalism and Greg Gutfeld from Prevention.

He worked with longtime staff editor Denis Boyles , a former Playboy contributing editor, to develop the magazine's voice. He named Gutfeld his successor. After one year, Gutfeld was replaced by David Zinczenko. Zinczenko became editor-in-chief in In , the brand had 21 international editions. Men's Health magazine has been criticized for its focus on physical health, which can increase men's anxieties about their bodies, [18] [19] making them more prone to eating disorders and compulsive over-exercising.


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    We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover. Men's Health has been criticized for reusing cover taglines. Zinczenko replied that 80 percent of magazine sales are by subscription, and those covers differ from the newsstand version. We plan to keep using the most effective marketing tools to reach the largest market we possibly can.

    Zinczenko said the lines saved readers from having to dig for information and that Men's Health had been including the lines for over a year regardless of advertiser status. A spokesperson for the American Society of Magazine Editors said that no rules were broken. The director for print strategy at a media firm said the mention was "too small of a plug to get brands excited.

    In , Men's Health began putting celebrities and athletes on the cover, and with their shirts on—a departure from the covers of the s. In , the magazine partnered with Google to make back issues available. In , Obama was again featured about health care and his plans. In , Men's Health published Belly Off! Diet based on the weight-loss testimonial column in the magazine. The column "Eat This, Not That! In September , the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application, which was downloaded 50, times in its first month. In , David Zinczenko was replaced by Bill Phillips, who was the executive editor of the magazine and editor of MensHealth.

    In , Matt Bean became editor-in-chief. In MH , a youth-oriented version of Men's Health covering teen lifestyle, was spun off but ceased publication in November Stephen Perrine, the former editorial creative director at Men's Health , was the editor-in-chief. David Zinczenko was editorial director. In , Men's Health spun off Women's Health. Within a year the circulation was at , The magazine was named 2 on Advertising Age's A List. In , Men's Health spun off Men's Health Living , a newsstand special which was named one of the 30 most notable launches of by Samir Husni.

    In , they also spun off Men's Health on Campus as a test with a goal for quarterly publication thereafter. The magazine published how-to stories about fitness and nutrition for children.

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    In June , the magazine launched MH Rec Room, specializing in shorter videos for social media featuring various fitness trainers, lifestyle influencers and authors. Men's Health won the category of Personal Service in , the first win for the magazine [5] and Rodale. In , Men's Health received the General Excellence award. It was also recognized in as an Ad Age magazine of the year. Although Men's Health was founded in the U. In each market, local editors commission or purchase articles for their own market and share content with US and other editions.

    The selected articles are then translated and edited by local staffers to make them match the style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers. From Wikipedia, the free encyclopedia.

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    For health issues that apply specifically to men, see Men's health. Retrieved September 16, Retrieved September 27, November 19, Retrieved September 29, July 28, Bulletin of the World Health Organization ; In most parts of the world, health outcomes among boys and men continue to be substantially worse than among girls and women, yet this gender-based disparity in health has received little national, regional or global acknowledgement or attention from health policy-makers or health-care providers.

    That men tend to be in worse health than women has now been made clear by robust evidence from various sources. The Global Burden of Disease study led by the Institute for Health Metrics and Evaluation in GBD study showed that throughout the period from to , women had a longer life expectancy than men. By , on the whole women were outliving men by an average of almost six years. Eastern Europe showed the biggest difference in life expectancy between men and women: women in the Russian Federation were outliving men by an average of In many societies, men generally enjoy more opportunities, privileges and power than women, yet these multiple advantages do not translate into better health outcomes.


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    • What explains this gender disparity? How much more likely to die are men than women as a result of risk-taking behaviours? In , 3. Several recent studies in Malawi, South Africa, Uganda and Zimbabwe suggest that notions of masculinity not only increase the risk of infection with the human immunodeficiency virus HIV , but they also inhibit men from getting tested for HIV, coming to terms with their HIV-positive status, taking instructions from nurses, and engaging in health-enabling behaviours.

      These researchers note, for example, that disproportionately fewer men than women access ART across Africa, that men start ART later in the disease course than women, and that men are more likely than women to interrupt treatment and be lost to follow-up. Finally, the highly gendered nature of employment in all societies translates into men being more exposed to occupationally related morbidity and mortality than women.

      Compounding this neglect by policy-makers are negative stereotypes of men on the part of many health-care providers. For instance, some assume that men are largely disinterested in their health — an attitude that can, in turn, discourage men from engaging with health services. Any serious effort to improve public health must include attention to the health needs of both sexes and responsiveness to the differences between them.

      Taking action is not just a matter of equity; it is also a matter of economics. White et al. A third crucial area for policy is to target health services and health promotion towards marginalized men, men from minority populations, men in prison populations and men who have sex with men — all of whom have a higher burden of disease and early death than other men. Three types of intervention targeting men have emerged in recent years — outreach, partnership and gender transformation — and there is now evidence to support all three approaches.

      Interventions in high-income countries e. Australia, the United States and countries of western Europe have generally involved outreach efforts aimed at men in pubs and bars, sports clubs, barber shops, schools and the workplace, with a focus on weight loss, smoking cessation and other lifestyle changes. In a recent randomized controlled trial of a gender-sensitized weight loss and healthy living programme for overweight or obese male soccer fans at 13 Scottish professional soccer clubs, the intervention led to significant weight loss. For example, research in Ghana has shown that child vaccination programmes designed to involve fathers not just mothers in decisions about their children's use of preventive health services may increase timely immunization coverage levels.

      A third approach, which is being increasingly supported by evidence from randomized controlled trials and other types of studies, is to support interventions aimed at gender transformation. These aim to reshape male gender roles in ways that lead to more equitable relationships between women and men.

      Such interventions can increase protective sexual behaviours, prevent intimate partner violence, modify inequitable attitudes linked to gender, and reduce sexually transmitted infections. Global, regional and national health and development agencies could certainly learn from the success of civil society groups in promoting policies that target men. The GBD study has, we hope, helped to raise awareness of the excess burden of morbidity and mortality in men. Concerted global action to reduce this burden could have a transformative social, health and economic impact.

      It is time to not only acknowledge the benefits of such action to men, but also to recognize and measure its potential benefits to women, children and society as a whole.

      Men's Health (British magazine) - Wikipedia

      SLD reports no relevant competing interests. ST declares that he has no relevant competing interests. Health Topics. World Health Statistics. About Us. Skip to main content. Bulletin of the World Health Organization. Conclusion The GBD study has, we hope, helped to raise awareness of the excess burden of morbidity and mortality in men.